Fall Winter 2023/24
For our Fall/Winter 2023/24 collection, JAAF designers had a 70s soundtrack as an inspiration. With eclectic pairings and funky prints, we wanted to capture the spirit of 1970s famous singers with a modern twist.
It is a tribute to this dynamic era fueled by female music iconslike Diana Ross, Barbra Streisand and Stevie Nicks, who left their mark through their uninhibited beauty and allure.
"Our love for colour and print will never change, and the 70s gave us an incredible number of vibrant inspirations", explains Aleksandra, founder of the brand.
One of the heroes of the collection is a bright pink suit, perfect for conquering a day of back-to-back meetings. The lookbook also includes a range of fun and playful items like oversized shirts, breezy cropped pants, ruched skirts, and a selection of day-to-night dresses.