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Spring Summer 2024
While gathering inspiration for their Spring/Summer 2024 collection, JAAF designers stumbled upon the picture 'La Havane' by the iconic French photographer Jacques Henri Lartigue, who is known for portraying beautiful vacationers in the South of France and beyond. Taken in the 50s, this photograph perfectly captures a moment of tranquillity, showcasing a hibiscus gracefully floating in a pool. The image immediately transports you to a vacation state of mind, where the gentle movement of the flower creates a serene atmosphere. This sparked the designers to use a vibrant mix of tropical colours, lively prints, and earthy neutrals that radiate a chic and effortless appeal.
The collection will help you embrace the exotic aesthetic of an idyllic paradise, whether you’re on island time or still sticking to your city schedule.
Evoking a sense of ease, the collection features carefully crafted pieces, each telling a dynamic story. The bespoke eye-catching prints will make you longing for a sunny getaway in the tropics.
One of the heroes of the collection is a bright pink suit, perfect for conquering a day of back-to-back meetings. The lookbook also includes a range of fun and playful items like oversized shirts, breezy cropped pants, ruched skirts, and a selection of day-to-night dresses.
